As a small business owner, marketing can seem like a daunting task. New marketing channels pop up all the time and it’s hard to know where to start.
One of the best tools I’ve come across for marketing your small business is Google Adwords Express . It almost feels as if they have been listening in on my conversations with other business owners when they created this marketing channel.
As a small business, you likely don’t have the marketing budget to take on big brands who are spending thousands of dollars per day for marketing their products or services online. That’s why Adwords Express is perfect for marketing your company because you only pay when people click on your ad.
Most marketing campaigns you can set up in less than 5 minutes and go live with marketing your business the same day.
Adwords Express is also available for marketing on mobile devices, making it even more perfect for marketing your small business.
Another marketing channel that has become quite popular over the last few years is marketing with Facebook .
With their new marketing channel, marketing on Facebook has become very easy to use and not as time consuming as it used to be with marketing your business.
If you’re marketing a business that is local in nature, marketing through Yelp is another great way for marketing your small business using social media marketing.
Yelp allows you to connect with people who are looking for the type of service or product your business offers and marketing through them can help you establish a good online presence.
However, marketing your small business through marketing channels such as these can prove to be a bit expensive. So if you’re looking for marketing your small business on a budget, marketing with LinkedIn , is the way to go.
With marketing using LinkedIn, you can create an ad that appears on the home page for people in certain industries, cities, and more.
When a potential client sees your ad for marketing your small business, they will click on it, bringing them to a page with marketing content that is relevant for people in the industry you’re marketing to.
LinkedIn has become one of the best marketing channels for marketing small businesses because you only pay when someone clicks on your ad.
However, marketing with LinkedIn is limited to marketing your small business online only. If you would like marketing options that are more offline, marketing channels such as Yellow Pages , local newspapers, and even television have marketing opportunities for marketing your small business outside of the internet.