We all know that online marketing is important to generate leads for small businesses, but sometimes it can seem difficult. So here are some tips that you might find helpful when trying to generate leads through an online channel.

1) Search engine optimization (SEO) should be at the heart of your web strategy. SEO will generate traffic for free and this could turn into leads for your business.
2) Use the web to generate leads by using external sources that you can generate interest from people who are not already customers of yours. More often than not, what you’re looking at here isn’t something that will be moving offsite soon after creation (like an email marketing campaign).
3) Social media is a great tool to generate leads as people will be actively looking for your product or service. And the beauty of social media, you can generate leads from all around the world.
4) Create a blog and share relevant content about topics that interest your potential customers. By sharing relevant information, you can generate more leads because this makes you stand out amongst your competitors.

5) Outbound marketing is also a great way to generate leads as it’s less costly than inbound and you can generate leads through cold calling or lead generation services such as http://www.leadforensics.com/. The lead generation services will allow you to find the contact details of potential customers so that you can generate leads for your business.

6) Generate leads by tapping into the resources of people who would
already be interested in what you are offering, there are thousands of
groups on LinkedIn that will allow you to promote your product or
service which could generate leads for your business.
If you follow these tips, this should generate more leads for your small business.